More businesses are running their commerce on Thor.
Since April, monthly GMV processed through Thor Commerce has grown nearly 10×, with growth in every month across the period.
The biggest driver is simple: new customers are going live on the platform, bringing more products, orders and day-to-day commerce operations onto Thor.
And for us, that’s the metric that matters.
More real commerce running through Thor
Thor isn’t built to be another layer in the commerce stack.
It’s built to become the commerce foundation behind businesses selling across B2B, DTC and everything in between.
As more customers have gone live, the amount of commerce processed through Thor has continued to increase:
Monthly GMV has grown nearly 10× since April
GMV has increased every month
August grew around 70% compared with July
That means more carts, checkouts, orders, pricing, inventory and integrations being handled by Thor every day.
One commerce foundation. More ways to sell.
Commerce setups have a tendency to become more complicated as businesses grow.
A new market gets its own storefront. B2B needs different pricing and customer logic. Another sales channel introduces another integration. Before long, teams are maintaining several overlapping commerce systems.
Thor is designed around a different approach.
Catalog, pricing, inventory, carts, checkout and integrations live behind one API-first commerce platform, while businesses remain free to build the customer experiences and operational workflows they need around it.
That makes it possible to support:
B2B and DTC from the same platform
Customer-specific pricing and commerce logic
Multiple storefronts, markets and channels
Custom integrations with ERP, PIM and other business systems
Modern headless frontend experiences without rebuilding the commerce backend
The goal is simple: businesses should be able to evolve their commerce setup without replacing the foundation underneath it every few years.
Built for real-world commerce
Growing GMV also means growing responsibility.
When businesses rely on Thor for everyday commerce, performance, reliability and operational clarity aren't nice-to-haves. They're fundamental.
That’s why we’re building Thor as a platform that gives both developers and commerce teams a clear foundation to work from — without forcing every business into the same setup.
And as more customers move onto Thor, we get to keep improving the platform against increasingly complex real-world commerce requirements.
See Thor Commerce in action
If you're evaluating your current commerce platform, planning a new B2B or DTC setup, or simply want to see how Thor approaches modern commerce, we'd be happy to show you the platform.