Build around your buying experience
Build storefronts against Thor’s commerce APIs. The checkout can be hosted or custom, so scope the storefront and integration work alongside the platform.
Thor Commerce vs Shopify
When your business needs buyer-specific prices, a tailored checkout, and shared wholesale and retail catalogs, put Thor Commerce on your shortlist. Build the buying experience around your requirements through Thor’s commerce APIs. Compare that approach with Shopify’s theme, app, and checkout extension model below.
Your pricing rules. Your checkout. One catalog for wholesale and direct-to-consumer sales. See how Thor fits the way you sell.
Thor CommerceShopify
Start with a theme, or go headless
Start with an online-store theme or build a custom headless storefront. Themes can be customized through Shopify’s theme editor.
Prices for the buyer and channel
Determine prices using customer, channel, country, and currency context. Serve wholesale and direct-to-consumer channels from one product catalog.
B2B catalogs with plan-based limits
B2B is available on Basic, Grow, Advanced, and Plus. Basic, Grow, and Advanced allow three active B2B market catalogs; direct catalog assignment to companies or locations requires Plus.
Hosted or custom checkout
Use Thor’s hosted checkout, or build the customer, delivery, payment, and order-completion steps through its Storefront GraphQL API.
Checkout settings and extensions
Customize Shopify checkout through its supported settings and extensions. Apps that customize the information, shipping, and payment pages require Shopify Plus.
Promotions using the full cart context
Evaluate promotions against customer and cart context. Target product prices, selected cart lines, order totals, or shipping; calculate discounts sequentially or from the same starting price.
Commerce logic through Functions
Shopify Functions lets apps customize commerce logic. Public apps containing Functions are available across plans, subject to API-specific restrictions. Custom apps containing Functions require Plus.
Connect your storefront through GraphQL
Use Thor’s GraphQL APIs to connect the storefront with catalog, pricing, cart, checkout, and order operations.
Storefront API, Hydrogen, and Oxygen
Shopify supports headless commerce through its Storefront API. Hydrogen provides storefront tooling, and Oxygen provides hosting for Hydrogen storefronts.
More control over everyday commerce.
“Thor gives us the flexibility to run a more advanced commerce setup without adding operational overhead. Our team can move faster across markets, pricing, and storefront changes with far less friction.”
Build around your business with Thor Commerce.
Customer pricing
Show two buyers the same product with their agreed prices. Check how customer, market, and channel affect the result.
Your checkout flow
Map the information, delivery choices, and payment steps your buyers need before an order is complete.
Promotions that fit
Test discounts against a real cart, including products with customer-specific prices and shipping promotions.
Connected operations
Follow the order through your finance and fulfillment systems. Agree who owns each integration and its support.
When to consider Thor Commerce
Evaluate Thor when customer pricing and the buying process need to reflect the way your business works.
- Prices depend on the buyer, sales channel, country, and currency.
- Your team wants to build the checkout around its requirements.
- You need a shared commerce core for B2B and direct-to-consumer experiences.
What to check with Shopify
Check your requirements against the selected plan and extensions before committing.
- Confirm how your customer prices map to catalogs and plan limits.
- Demonstrate your required checkout changes on the proposed plan.
- Include the apps and development your buying process requires.
Make the buying experience your own.
Put customer pricing, checkout, and promotions at the center of your commerce setup.
Price for the buyer, not just the product
Use customer, channel, country, and currency context to determine the price. Serve retail and wholesale buyers from one product catalog.
Shape your own checkout
Choose Thor’s hosted checkout or build the customer, delivery, payment, and completion steps around your buying process.
Make promotions fit the order
Use customer and cart context to target eligible products, order totals, or shipping. Control how discounts combine for the final price.
Plan the move around your business.
A migration starts with your catalog, customers, and orders. Agree the mapping, integrations, and launch plan before committing.
- 01
Map your current setup
List products, variants, customer prices, active apps, and the systems that receive your orders.
- 02
Test a representative order
Use a small product sample and your actual buying rules to validate prices, promotions, checkout, and integrations.
- 03
Agree the launch plan
Confirm data migration, redirects, analytics, testing, and the people responsible for each step.
Give your team the right foundation to build.
Connect your storefront to the commerce operations behind it. Decide which parts your team will own and which services will support them.
Commerce through GraphQL
Thor’s APIs connect catalog, pricing, cart, checkout, and order operations to your storefront.
Explore the Storefront APIHosted or custom checkout
Use the hosted checkout or build the customer, delivery, payment, and completion steps around your requirements.
Explore checkout and ordersStart with an order you know.
Bring the same scenarios to both teams and compare the experience from product selection to the final order.
One product, different buyers
Bring a retail price and an agreed wholesale price in EUR. Ask each team to show the correct price before checkout, then change the buyer or sales channel.
A mixed promotional cart
Combine discounted and full-price products. Add a customer-specific price and a shipping promotion, then check the final amount and order record.
An order through your systems
Follow an order into your finance or ERP system, then test a cancellation or refund. Confirm which connector handles each step and who supports failed updates.
Comparison sources
Storefront and implementation
Thor checkout optionsBuyer-specific pricing
Thor pricing and promotionsCheckout control
Thor checkout and order managementPromotion rules
Thor promotion rulesHeadless commerce
Thor Storefront APISee how your business fits Thor Commerce.
Bring your products, pricing rules, and checkout requirements. Let’s walk through them together.
Published by Thor Commerce. Reviewed . Sources are linked above; capabilities and plan availability can change. Shopify is a trademark of Shopify Inc. No affiliation or endorsement is implied.