Build around your buying experience
Build storefronts against Thor’s commerce APIs. The checkout can be hosted or custom, so scope the storefront and integration work alongside the platform.
Thor Commerce vs Magento Open Source
Bring your customer pricing, checkout, and promotions together with Thor Commerce. Build a buying experience for wholesale and retail customers around one product catalog, using Thor’s commerce APIs. If you are evaluating a move from Magento, start with those business needs. This comparison covers Magento Open Source, not paid Adobe Commerce.
Your pricing rules. Your checkout. One catalog for wholesale and direct-to-consumer sales. See how Thor fits the way you sell.
Thor CommerceMagento Open Source
A store your team builds and runs
Magento Open Source provides the code for your online store. Your team or hosting partner needs to plan the installation, infrastructure, updates, and ongoing support.
Prices for the buyer and channel
Determine prices using customer, channel, country, and currency context. Serve wholesale and direct-to-consumer channels from one product catalog.
Prices by customer group
Set discounted product prices for customer groups and quantity tiers. Adobe Commerce B2B shared catalogs are a separate capability; evaluate extensions or custom development for company-specific buying workflows.
Hosted or custom checkout
Use Thor’s hosted checkout, or build the customer, delivery, payment, and order-completion steps through its Storefront GraphQL API.
Build checkout with the store
Magento’s GraphQL cart and checkout operations support a custom buying experience. Include development and testing of your payment and shipping integrations in the implementation scope.
Promotions using the full cart context
Evaluate promotions against customer and cart context. Target product prices, selected cart lines, order totals, or shipping; calculate discounts sequentially or from the same starting price.
Discounts based on cart conditions
Cart price rules can apply discounts automatically or through a coupon code. Rules can depend on checkout choices, so test when shipping and payment conditions become available.
Connect your storefront through GraphQL
Use Thor’s GraphQL APIs to connect the storefront with catalog, pricing, cart, checkout, and order operations.
A separate storefront is possible
Magento Open Source supports GraphQL for headless storefronts. Choosing a separate frontend does not remove the need to operate and maintain the Magento installation behind it.
More control over everyday commerce.
“Thor gives us the flexibility to run a more advanced commerce setup without adding operational overhead. Our team can move faster across markets, pricing, and storefront changes with far less friction.”
Build around your business with Thor Commerce.
Customer pricing
Show two buyers the same product with their agreed prices. Check how customer, market, and channel affect the result.
Your checkout flow
Map the information, delivery choices, and payment steps your buyers need before an order is complete.
Promotions that fit
Test discounts against a real cart, including products with customer-specific prices and shipping promotions.
Connected operations
Follow the order through your finance and fulfillment systems. Agree who owns each integration and its support.
When to consider Thor Commerce
Evaluate Thor when customer pricing and the buying process need to reflect the way your business works.
- Prices depend on the buyer, sales channel, country, and currency.
- Your team wants to build the checkout around its requirements.
- You need a shared commerce core for B2B and direct-to-consumer experiences.
What to check with Magento Open Source
Map the implementation and ongoing responsibilities behind your required buying experience.
- Assign ownership of hosting, security updates, and extension compatibility.
- Identify which buying rules need modules or custom development.
- Test customer-group pricing against your company-specific requirements.
Make the buying experience your own.
Put customer pricing, checkout, and promotions at the center of your commerce setup.
Start with your buyers’ prices
Thor determines prices using the customer, sales channel, country, and currency. Make the buyer’s context part of how you sell.
One catalog for wholesale and retail
Serve B2B and direct-to-consumer experiences from a shared product catalog, with prices that reflect the buyer and channel.
Build the checkout your business needs
Use Thor’s hosted checkout or build your own buying steps through its Storefront API. Scope the storefront and integrations around your requirements.
Plan the move around your business.
A migration starts with your catalog, customers, and orders. Agree the mapping, integrations, and launch plan before committing.
- 01
Map your current setup
List products, variants, customer prices, active apps, and the systems that receive your orders.
- 02
Test a representative order
Use a small product sample and your actual buying rules to validate prices, promotions, checkout, and integrations.
- 03
Agree the launch plan
Confirm data migration, redirects, analytics, testing, and the people responsible for each step.
Give your team the right foundation to build.
Connect your storefront to the commerce operations behind it. Decide which parts your team will own and which services will support them.
Commerce through GraphQL
Thor’s APIs connect catalog, pricing, cart, checkout, and order operations to your storefront.
Explore the Storefront APIHosted or custom checkout
Use the hosted checkout or build the customer, delivery, payment, and completion steps around your requirements.
Explore checkout and ordersStart with an order you know.
Bring the same scenarios to both teams and compare the experience from product selection to the final order.
Your current buying rules
Bring a customer-group price, a quantity discount, and a coupon. Compare the final EUR amount and how your team manages each rule.
The extensions you rely on
List what each extension does for your business. Identify what stays, what needs replacing, and what requires development before a move.
An order after launch
Follow a real order into your finance and fulfillment systems. Agree who resolves a failed update and who maintains each connection.
Comparison sources
Storefront and implementation
Thor checkout optionsBuyer-specific pricing
Thor pricing and promotionsCheckout control
Thor checkout and order managementPromotion rules
Thor promotion rulesHeadless commerce
Thor Storefront APISee how your business fits Thor Commerce.
Bring your products, pricing rules, and checkout requirements. Let’s walk through them together.
Published by Thor Commerce. Reviewed . Sources are linked above; capabilities and plan availability can change. Magento is a trademark of Adobe. No affiliation or endorsement is implied.