Thor Commerce vs Adobe Commerce

Put your buying process first with Thor Commerce: customer-specific prices, a shared B2B and retail catalog, and checkout steps shaped around your business. If those are central to your Adobe Commerce evaluation, see how Thor’s commerce APIs fit your requirements. Adobe capabilities and customization options vary by deployment; the comparison below distinguishes them.

Your pricing rules. Your checkout. One catalog for wholesale and direct-to-consumer sales. See how Thor fits the way you sell.

Thor CommerceAdobe Commerce

Build around your buying experience

Build storefronts against Thor’s commerce APIs. The checkout can be hosted or custom, so scope the storefront and integration work alongside the platform.

Choose the deployment first

Adobe Commerce as a Cloud Service is managed SaaS with automatic platform updates. Adobe Commerce on Cloud and on-premises installations use a different operating model, with upgrades and patching to plan.

Prices for the buyer and channel

Determine prices using customer, channel, country, and currency context. Serve wholesale and direct-to-consumer channels from one product catalog.

B2B catalogs and company pricing

Adobe Commerce B2B shared catalogs let you assign product selections and custom pricing to companies. Confirm the B2B capabilities and configuration included in your proposed deployment.

Hosted or custom checkout

Use Thor’s hosted checkout, or build the customer, delivery, payment, and order-completion steps through its Storefront GraphQL API.

Customization depends on deployment

Both approaches support API-based development. Traditional installations also allow in-process PHP customization; the SaaS offering uses APIs, events, and App Builder. Validate your checkout changes against that model.

Promotions using the full cart context

Evaluate promotions against customer and cart context. Target product prices, selected cart lines, order totals, or shipping; calculate discounts sequentially or from the same starting price.

Cart rules and coupon campaigns

Adobe documents condition-based cart discounts and coupon rules. Bring your actual campaign and customer pricing to the evaluation, and confirm the behavior on the deployment you are considering.

Connect your storefront through GraphQL

Use Thor’s GraphQL APIs to connect the storefront with catalog, pricing, cart, checkout, and order operations.

GraphQL across Adobe’s offerings

Adobe supports headless storefronts through GraphQL. Its SaaS offering provides a combined supergraph, while traditional deployments expose separate commerce and service schemas that can be brought together.

More control over everyday commerce.

GUBI Elogio sofa in a sunlit living room with lounge chairs and a garden outlook
“Thor gives us the flexibility to run a more advanced commerce setup without adding operational overhead. Our team can move faster across markets, pricing, and storefront changes with far less friction.”
Kristian Vincent DedenrothE-commerce manager at GUBI

Build around your business with Thor Commerce.

Customer pricing

Show two buyers the same product with their agreed prices. Check how customer, market, and channel affect the result.

Your checkout flow

Map the information, delivery choices, and payment steps your buyers need before an order is complete.

Promotions that fit

Test discounts against a real cart, including products with customer-specific prices and shipping promotions.

Connected operations

Follow the order through your finance and fulfillment systems. Agree who owns each integration and its support.

Thor Commerce

When to consider Thor Commerce

Evaluate Thor when customer pricing and the buying process need to reflect the way your business works.

  • Prices depend on the buyer, sales channel, country, and currency.
  • Your team wants to build the checkout around its requirements.
  • You need a shared commerce core for B2B and direct-to-consumer experiences.
Adobe Commerce

What to check with Adobe Commerce

Evaluate the exact deployment and scope being proposed, rather than the product name alone.

  • Confirm which B2B workflows are included and which need implementation.
  • Test your required changes against the supported extension model.
  • Agree who owns updates, integrations, and storefront maintenance.

Make the buying experience your own.

Put customer pricing, checkout, and promotions at the center of your commerce setup.

Bring buyer and channel pricing together

Determine prices from customer, channel, country, and currency context. Keep wholesale and direct-to-consumer sales connected to one product catalog.

Build around your buying process

Choose hosted checkout or build the delivery, payment, and order-completion steps your business requires through Thor’s Storefront API.

Control how promotions apply

Target product prices, selected cart lines, order totals, or shipping. Use customer and cart context to decide which discounts apply and how they combine.

Plan the move around your business.

A migration starts with your catalog, customers, and orders. Agree the mapping, integrations, and launch plan before committing.

  1. 01

    Map your current setup

    List products, variants, customer prices, active apps, and the systems that receive your orders.

  2. 02

    Test a representative order

    Use a small product sample and your actual buying rules to validate prices, promotions, checkout, and integrations.

  3. 03

    Agree the launch plan

    Confirm data migration, redirects, analytics, testing, and the people responsible for each step.

Give your team the right foundation to build.

Connect your storefront to the commerce operations behind it. Decide which parts your team will own and which services will support them.

Commerce through GraphQL

Thor’s APIs connect catalog, pricing, cart, checkout, and order operations to your storefront.

Explore the Storefront API

Hosted or custom checkout

Use the hosted checkout or build the customer, delivery, payment, and completion steps around your requirements.

Explore checkout and orders

Start with an order you know.

Bring the same scenarios to both teams and compare the experience from product selection to the final order.

A company buying journey

Bring your company structure, agreed prices, and any quote or approval requirements. Ask both teams to identify what is supported and what needs additional work.

Your customizations

List the changes your business relies on today. Check which fit the proposed deployment and which would need to be rebuilt or replaced.

The ongoing responsibilities

Agree who owns platform updates, storefront releases, integrations, and support. Compare the same responsibilities in both proposals.

Comparison sources

Storefront and implementation

Thor checkout options

Buyer-specific pricing

Thor pricing and promotions

Promotion rules

Thor promotion rules

Headless commerce

Thor Storefront API

See how your business fits Thor Commerce.

Bring your products, pricing rules, and checkout requirements. Let’s walk through them together.

Published by Thor Commerce. Reviewed . Sources are linked above; capabilities and plan availability can change. Adobe and Adobe Commerce are trademarks of Adobe. No affiliation or endorsement is implied.